When tasked with designing Diskin Cider's new Imperial Cider line, I aimed to create a visual identity that reflects the boldness of the higher ABV content and intense flavors of these ciders. With Diskin already having established core and seasonal lines, it was essential for the Imperial line to stand out while still feeling cohesive within the brand. I opted to modify the logo to black, emphasizing the impactful nature of the flavors, while incorporating the signature full-color bottom from the cores: and bright, fun patterns from the seasonal ciders. The result is a striking and cohesive design that captures the spirit of these four unique ciders: Hot Mess Express (passionfruit habanero), Rosy Cheeks (cranberry, maple, orange), Cherry Bomb (cherry, raspberry, lime), and Pucker Up (wildberry lemonade).

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