Pure Salon Spa is an Aveda concept based salon located in Louisville, KY. They offer many services from cut & style to massages. My client was owner Laura Watkins. Once a year, the salon goes to local cosmology schools to recruit new hires. Laura tasked my team with creating booth assets such as tee shirts, a postcard, and an informational banner. The banner was my individual task. For the banner she asked us to showcase the services they offer, a QR code that linked to the website, and their social media. We used the campaign slogan "Experience the Difference" as that is their current slogan but it is not well known.